Facebook Shedding ‘Likes’

Facebook deleting fake ‘likes’, independent data suggests

The Facebook 'like' icon
Advertising is Facebook’s main revenue stream

Facebook has begun deleting fake page “likes”, independent data suggests.

Many of the site’s most “liked” pages suffered large drops in numbers on Wednesday.

The move follows the social network’s admission that 8.7% of its users are not “real”, many having been set up by spammers who use them to artificially make pages appear more popular.